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Author Peterson, Erik (Economist), author.

Title The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale / Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion. [O'Reilly electronic resource]

Edition Version 1.0.
Publication Info. New York : McGraw-Hill Education, [2015]
©2015
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3172411~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Subject Sales promotion.
Communication in marketing.
Marketing.
Marketing
Ventes -- Promotion.
Communication en marketing.
Marketing.
marketing.
Communication in marketing
Marketing
Sales promotion
Added Author Riesterer, Tim, author.
Smith, Conrad, author.
Geoffrion, Cheryl, author.
Other Form: Print version: Peterson, Erik (Economist). Three value conversations. New York : McGraw-Hill Education, [2015] 9780071849715 (DLC) 2015016488 (OCoLC)891854309
ISBN 9780071849722
0071849726
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