LEADER 00000nim a22004695a 4500 
003    MWT 
005    20191125035036.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    180713s2017    xxunnn es      i  n eng d 
020    9781469036632 (sound recording : hoopla Audio Book) 
020    1469036630 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469036632_180.jpeg 
028 42 MWT12161921 
037    12161921|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.8/02|223 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Smart, Roland,|d1974-|eauthor. 
245 14 The agile marketer :|bturning customer experience into 
       your competitive advantage|h[Hoopla electronic resource] /
       |cRoland Smart. 
250    Unabridged. 
264  1 [United States] :|bGildan Media,|c2017. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (6hr., 30 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 0  Read by Don Hagen. 
520    The marketer's guide to modernizing platforms and 
       practices Marketing in the digital era is a whole new game
       : it's fundamentally about competing on the customer 
       experience. Marketers must integrate a complex set of 
       technologies to capture the customer's digital body 
       language-and thereby deliver the right experiences, at the
       right times, via the right channels. This approach 
       represents a formidable technological and practical 
       challenge that few marketers have experience with. The 
       methods that enable marketers to meet this challenge are 
       emerging from an unexpected place: the world of software 
       development. The Agile methodologies that once 
       revolutionized software development are now 
       revolutionizing marketing. Agile provides the foundation 
       for alignment between the marketing and product management
       sides. It can unleash a whole array of new marketing 
       opportunities for growth hacking as well as for "baking" 
       marketing directly into your products or services. Beyond 
       that, as a discipline it can serve as a bridge to 
       strategic alignment, positioning the chief marketing 
       officer alongside the chief product officer as the two 
       primary drivers of the business. Written by a premier 
       practitioner of modern marketing, this audiobook will 
       provide you with: Insights on the evolution of product 
       development and management in the organization-and why 
       marketing must partner with them in the new era An 
       understanding of Agile methods and their application to 
       marketing A plan for integrating Agile with your 
       traditional methods Tactics to drive alignment with 
       product management A pathway to becoming the steward of 
       customer experience Rich with examples, case studies, and 
       exercises drawn from the author's wide-ranging experience 
       (from startups to a top global technology company), The 
       Agile Marketer will help you transform marketing in your 
       organization, in spirit and practice-and help realize its 
       critical roles in product management and the customer 
       experience. 
538    Mode of access: World Wide Web. 
650  0 Product management. 
650  0 Marketing|xTechnological innovations. 
650  0 Strategic planning. 
700 1  Hagen, Don,|enarrator. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       12161921?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       gil_9781469036632_180.jpeg