LEADER 00000cam  2200349 i 4500 
001    936006109 
003    OCoLC 
005    20161125100551.0 
008    160607t20162016cau           001 0 eng   
010      2016019781 
020    9781599185965|q(paperback) 
020    1599185962|q(paperback) 
035    (OCoLC)936006109|z(OCoLC)935988272 
040    DLC|beng|erda|cDLC|dBTCTA|dBDX|dYDXCP|dOCLCO|dOCLCF|dOCLCQ
       |dCLE|dUtOrBLW 
042    pcc 
092    659.1|bSIM 
100 1  Simpson, Craig,|d1974-|eauthor. 
245 14 The advertising solution :|binfluence prospects, multiply 
       sales, and promote your brand with lessons from the 
       legends: Robert Collier, Claude Hopkins, John Caples David
       Ogilvy, Gary Halbert, Eugene Schwartz /|cCraig Simpson 
       with Brian Kurtz. 
264  1 [Irvine, California] :|bEntrepreneur Press,|c[2016] 
264  4 |c©2016 
300    xxv, 209 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
500    Includes index. 
520    "Distilling the wisdom of the world's greatest advertisers,
       direct marketing expert Craig Simpson delivers an 
       education on direct marketing and advertising copy that 
       creates brand awareness, sells products, and keeps 
       customers engaged. Walks readers through time-tested 
       methods of creating effective ad copy that increases 
       profits. Dissects the principles of legendary marketers 
       like Robert Collier, Claude Hopkins, John Caples, and 
       David Ogilvy"--|cProvided by publisher. 
650  0 Advertising. 
650  0 Advertising copy. 
650  0 Marketing|xManagement. 
700 1  Kurtz, Brian,|eauthor.