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Author Simpson, Craig, 1974- author.

Title The advertising solution : influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / Craig Simpson with Brian Kurtz.

Publication Info. [Irvine, California] : Entrepreneur Press, [2016]
©2016
Bookmark link: https://library.naperville-lib.org:444/record=b1783252~S1
Location Call No. Status
 95th Street Adult Nonfiction  659.1 SIM    AVAILABLE
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Description xxv, 209 pages ; 23 cm
Note Includes index.
Summary "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"-- Provided by publisher.
Subject Advertising.
Advertising copy.
Marketing -- Management.
Added Author Kurtz, Brian, author.
ISBN 9781599185965 (paperback)
1599185962 (paperback)
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