| Description |
1 online resource (x, 226 pages) |
| Bibliography |
Includes bibliographical references (pages 213-216) and index. |
| Contents |
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
| Summary |
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket |
| Subject |
Business communication.
|
|
Storytelling.
|
|
Communication dans l'entreprise. |
|
Art de conter. |
|
Business communication. |
|
Storytelling. |
|
Business communication |
|
Storytelling |
| Other Form: |
Print version: Simmons, Annette. Whoever tells the best story wins. New York : Amacom, ©2007 0814409148 9780814409145 (DLC) 2006036889 (OCoLC)76074101 |
| ISBN |
9780814400845 (electronic bk.) |
|
0814400841 (electronic bk.) |
|
9781621984641 (electronic bk.) |
|
1621984648 (electronic bk.) |
|
1281126705 |
|
9781281126702 |
|
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