| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. -- Edited summary from book. |
| Contents |
Memory is a means to an end: why memory matters in decision-making -- A business approach to memory: three steps to influence memory and decisions -- Control what your audience remembers: practical ways to avoid the hazards of random memory -- Made you look: how cues pave the way to action -- The paradox of surprise: the price we pay for extra attention, time, and engagement -- Sweet anticipation: how to build excitement for what happens next -- What makes a message repeatable?: techniques to convince others to repeat your words -- Become memorable with distinction: how to stay on people's minds long enough to spark action -- "I write this sitting in the kitchen sink": the science of retrieving memories through stories -- How much content is too much?: how to handle content sacrifice -- How does the brain decide?: the neurobiology and neuroeconomics of choice -- The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting -- Checklist for memorable content. |
| Subject |
Business presentations.
|
|
Cognitive psychology.
|
|
Présentations (Affaires) |
|
Psychologie cognitive. |
|
Business presentations |
|
Cognitive psychology |
| Other Form: |
Print version: Simon, Carmen, 1973- Impossible to ignore. 1 Edition. New York : McGraw-Hill Education, 2016 9781259584138 (DLC) 2016011861 |
| ISBN |
9781259584145 |
|
1259584143 |
|
1259584135 (alk. paper) |
|
9781259584138 (alk. paper) |
|
(hardback ; alk. paper) |
|
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