| Description |
1 online resource (240 pages) : illustrations |
| Contents |
""Cover""; ""Title""; ""INGREDIENTS""; ""INTRODUCTION""; ""PACKAGING EVOLUTION: Which came first � the product or the package?""; ""THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design""; ""UNLOCKING THE POWER OF DESIGN: Six keys to success""; ""THE PACKAGING PROCESS: Navigating a package design from concept to completion""; ""MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style""; ""DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence""; ""DESIGNER DIRECTORY"" |
| Summary |
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. |
| Subject |
Packaging -- Design.
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Branding (Marketing)
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Commercial art.
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Stratégie de marque. |
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Art publicitaire. |
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branding. |
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commercial art. |
|
Branding (Marketing) |
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Commercial art |
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Packaging -- Design |
| Added Author |
Silva, John.
|
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Braue-DuPuis.
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| Other Form: |
Print version: DuPuis, Steven. Package design workbook. Beverly, Mass : Rockport Publishers, 2011 9781592537082 (OCoLC)694485915 |
| ISBN |
9781610602358 (electronic bk.) |
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1610602358 (electronic bk.) |
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1616735996 (electronic bk.) |
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9781616735999 (electronic bk.) |
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