Description |
1 online resource |
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text file rda |
Summary |
To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. |
System Details |
Requires Boundless App. |
Subject |
Branding (Marketing)
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Marketing -- Planning.
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Branding (Marketing) |
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Marketing -- Planning. |
Genre |
Electronic books. |
Added Author |
Boundless (Digital media service)
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ISBN |
9781608322695 : $9.99 |
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1608322696 : $9.99 |
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