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Author Hyman, Michael R. (Michael Richard)

Title Marketing research kit for dummies / by Michael R. Hyman and Jeremy J. Sierra.

Publication Info. Hoboken, N.J. : Wiley, [2010]
©2010
Bookmark link: https://library.naperville-lib.org:444/record=b1452356~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.83 HYM    AVAILABLE
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Description xiv, 392 pages : illustrations ; 24 cm + 1 DVD-ROM (4 3/4 in.)
Series --For dummies.
Note Includes index.
Summary Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data.
Contents Marketing research: learn it, live it, love it -- Surveys: a great way to research -- More methods to meet your needs -- Collecting, analyzing, and reporting your data -- The part of tens.
Subject Marketing research.
Added Author Sierra, Jeremy J.
ISBN 9780470520680 (pbk.)
047052068X (pbk.)
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