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001    902673713 
003    OCoLC 
005    20240129213017.0 
006    m     o  d         
007    cr cnu|||unuuu 
008    150203s2015    caua    o     000 0 eng d 
019    902836940|a904057838|a1103276084|a1152972898 
020    9781491919071|q(electronic bk.) 
020    1491919078|q(electronic bk.) 
020    1322871310|q(ebk) 
020    9781322871318|q(ebk) 
020    1491919019|q(paperback) 
020    9781491919019 
029 1  AU@|b000054990219 
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029 1  AU@|b000067107469 
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049    INap 
082 04 658.812 
082 04 658.812|223 
099    eBook O'Reilly for Public Libraries 
100 1  Sierra, Kathy,|eauthor. 
245 10 Badass :|bmaking users awesome /|cKathy Sierra.|h[O'Reilly
       electronic resource] 
250    First edition. 
264  1 Sebastopol, CA :|bO'Reilly Media,|c2015. 
300    1 online resource :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
520    Note for ebook customers: The design and layout of this 
       book play a key role in conveying the author's message. 
       When creating the ebooks, we've tried to keep the look and
       feel of the print edition, but this means that not all e-
       reading devices will support the files. The EPUB format is
       optimized for iPad. The Mobi files are optimized for 
       Kindle Fire tablets and phones and for Kindle reading 
       apps. Imagine you're in a game with one objective: a 
       bestselling product or service. The rules? No marketing 
       budget, no PR stunts, and it must be sustainably 
       successful. No short-term fads. This is not a game of 
       chance. It is a game of skill and strategy. And it begins 
       with a single question: given competing products of equal 
       pricing, promotion, and perceived quality, why does one 
       outsell the others? The answer doesn't live in the 
       sustainably successful products or services. The answer 
       lives in those who use them. Our goal is to craft a 
       strategy for creating successful users. And that strategy 
       is full of surprising, counter-intuitive, and 
       astonishingly simple techniques that don't depend on a 
       massive marketing or development budget. Techniques 
       typically overlooked by even the most well-funded, well-
       staffed product teams. Every role is a key player in this 
       game. Product development, engineering, marketing, user 
       experience, support- everyone on the team. Even if that 
       team is a start-up of one. Armed with a surprisingly 
       overlooked science and a unique POV, we can can reduce the
       role of luck. We can build sustainably successful products
       and services that rely not on unethical persuasive 
       marketing tricks but on helping our users have deeper, 
       richer experiences. Not just in the moments while they're 
       using our product but, more importantly, in the moments 
       when they aren't. 
588 0  Vendor-supplied metadata. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Selling|xPsychological aspects. 
650  0 Commercial products|xMarketing. 
650  0 Consumers|xPsychology. 
650  6 Vente|xAspect psychologique. 
650  6 Consommateurs|xPsychologie. 
650  7 Commercial products|xMarketing|2fast 
650  7 Consumers|xPsychology|2fast 
650  7 Selling|xPsychological aspects|2fast 
776 08 |iErscheint auch als:|aSierra, Kathy.|tBadass 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781491919057/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Askews and Holts Library Services|bASKH|nAH28211832 
938    Coutts Information Services|bCOUT|n30557668 
938    ProQuest Ebook Central|bEBLB|nEBL1935542 
938    ebrary|bEBRY|nebr11014760 
938    EBSCOhost|bEBSC|n945677 
938    ProQuest MyiLibrary Digital eBook Collection|bIDEB
       |ncis30557522 
938    YBP Library Services|bYANK|n12271193 
994    92|bJFN