| Description |
1 online resource (1 video file, approximately 52 min., 7 sec.) : digital, .flv file, sound |
| Note |
Title from title frames. |
| Event |
Originally produced by Kantola Productions in 1993. |
| Summary |
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing customer data, and the reinvention of how every department in the company interacts with customers. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Organizational behavior.
|
|
Consumer behavior.
|
|
Customer relations -- Management.
|
| Added Author |
Siboni, Roger, speaker.
|
|
Kanopy (Firm)
|
| Music No. |
1042620 Kanopy |
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