| Description |
xii, 218 pages ; 22 cm |
| Summary |
To be a coach one must have clients. To have a successful coaching business, those clients must be ones who pay. The statistics say that 4 out of 5 coaches will fail to create a thriving business. This isn't because they're lousy coaches, it's because although they have great coaching skills, their business development skills are poor or missing all together.The best kept secret in the coaching industry is that when we coaches finish our training courses, we have learned only 50% of the skills we need to create a financially successful coaching business; the delivery half. The other 50% of the skills we need are business development skills; those that create the opportunities to do the delivery. You will learn:- how to find clients who are most likely to benefit from working with you- how to attract those clients to you (without being pushy or salesy)- what those clients need to hear to understand WHY they should want to work with you (spoiler - it has nothing to do with achieving goals, or overcoming mental barriers)- where to go to find the kind of clients who are looking for a coach just like you - on and offlineIn addition, you'll learn:- what your website needs to say, and what it shouldn't talk about- why you don't need a website at all to start earning a living as a coach- the importance (or not) of branding to the brand new coachAt coach training school, we may have touched upon business development. Usually that module was limited to advice to go and network and/or to deliver free strategy sessions. It doesn't take very long before coaches realise that this isn't working the way that they thought it would. What coaches need to learn is how to separate themselves from the crowd and become sought after.In this book, Sarah Short, founder of The Coaching Revolution, demystifies business development for coaches. The simple, pragmatic business development that's taught by The Coaching Revolution mentors is laid out in this book. With exercises for you to do, and lots of examples of the application of this process, this book will ensure that you understand exactly what's required for you to find coaching clients who can and will pay you.The process taught within these pages has been implemented successfully by coaches from all over the world who have worked with The Coaching Revolution to create coaching businesses that sustain them financially. Whether you want to earn £10k or £100k as a coach, those figures are simply points on the road for which this book is the map. |
| Subject |
Executive coaching.
|
| ISBN |
9781916370111 |
|
191637011X |
|
More Resources