| Description |
1 online resource (1 audio file (240 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Rusty Shelton. |
| Summary |
The New Way to Get Noticed. The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media - earned, owned, and rented - and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Internet in public relations.
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Internet marketing.
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Digital media.
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Information technology -- Social aspects.
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| Added Author |
Shelton, Rusty, author.
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hoopla digital.
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| ISBN |
9781626568327 (sound recording : hoopla Audio Book) |
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1626568324 (sound recording : hoopla Audio Book) |
| Music No. |
MWT11557583 |
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