| Description |
1 online resource (216 pages) : illustrations |
|
text file rdaft |
| Contents |
Getting To Grips With Copywriting -- Art Of Writing Great Copy -- Writing For Advertising And Direct Marketing -- Writing For Retailing And Products -- Writing For Catalogs -- Writing For Company Magazines And Newsletters -- Writing For Websites And Digital Formats -- Writing For Brand, Marketing, And Internal Communications. |
| Bibliography |
Includes bibliographical references (page 211) and index. |
| Summary |
From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills. |
| Subject |
Advertising copy.
|
|
Publicité -- Rédaction. |
|
Advertising copy |
| Other Form: |
Print version: Shaw, Mark, 1965- Copywriting. London : Laurence King, 2009 9781856695688 (OCoLC)258101668 |
| ISBN |
9781780670676 (e-book) |
|
1780670672 (electronic bk.) |
|
9781780670676 (electronic bk.) |
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