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Author Shank, Matthew D., author.

Title Sports marketing : a strategic perspective / Matthew D. Shank and Mark R. Lyberger. [O'Reilly electronic resource]

Edition 5th edition.
Publication Info. Abingdon, Oxon ; New York, NY : Routledge, 2015.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3174983~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Contents pt. 1. Contingency framework for strategic sports -- pt. 2. Planning for market selection decisions -- pt. 3. Planning the sports marketing mix -- pt. 4. Implementing and controlling the strategic sports marketing process.
Subject Sports -- United States -- Marketing.
Sports -- Economic aspects -- United States.
Sports -- Aspect économique -- États-Unis.
Sports -- Economic aspects
Sports -- Marketing
United States
Added Author Lyberger, Mark R., author.
Other Form: Print version: Shank, Matthew D. Sports marketing. 5th edition. Abingdon, Oxon ; New York, NY : Routledge, 2015 9781138015951 (DLC) 2014020521 (OCoLC)881406946
ISBN 9781317743446
131774344X
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