LEADER 00000cam a2200625 a 4500 001 667055880 003 OCoLC 005 20240129213017.0 006 m o d 007 cr cn||||||||| 008 100929s2009 njua ob 001 0 eng d 019 317878954|a428739864|a646008486|a1048099459|a1048389727 |a1058869360|a1097145380 020 9780137017379 020 0137017375 020 0136043321|q(cloth) 020 9780136043324|q(cloth) 020 8131744434 020 9788131744437 029 1 AU@|b000067096423 029 1 CDX|b11910124 029 1 CHBIS|b006150312 029 1 AU@|b000057227266 035 (OCoLC)667055880|z(OCoLC)317878954|z(OCoLC)428739864 |z(OCoLC)646008486|z(OCoLC)1048099459|z(OCoLC)1048389727 |z(OCoLC)1058869360|z(OCoLC)1097145380 037 CL0500000044|bSafari Books Online 040 IDEBK|beng|epn|cIDEBK|dUMI|dCDX|dOCLCQ|dOCLCF|dOCLCQ|dYDX |dAU@|dOCLCQ|dOCLCO|dUKAHL|dOCLCQ|dOCLCO|dOCLCL 049 INap 082 04 658.8 082 04 658.8|222 099 eBook O’Reilly for Public Libraries 100 1 Sexton, Donald E.,|d1943-|1https://id.oclc.org/worldcat/ entity/E39PCjMgG7m7GfCmhF36cq87QC 245 10 Value above cost :|bdriving superior financial performance with CVA, the most important metric you've never used / |cDonald E. Sexton.|h[O'Reilly electronic resource] 260 Upper Saddle River, N.J. :|bFT Press,|c©2009. 300 1 online resource (xx, 344 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 504 Includes bibliographical references (pages 311-328) and index. 505 0 Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA. 590 O'Reilly|bO'Reilly Online Learning: Academic/Public Library Edition 650 0 Marketing|xManagement. 650 0 Economic value added. 650 6 Marketing|xGestion. 650 6 Valeur économique ajoutée. 650 7 Economic value added|2fast 650 7 Marketing|xManagement|2fast 650 7 Marketing.|2ram 650 7 Valeur ajoutée.|2ram 776 08 |iPrint version:|aSexton, Donald E., 1943-|tValue above cost.|dUpper Saddle River, N.J. : FT Press, ©2009 |z9780136043324|w(DLC) 2008040502|w(OCoLC)252922681 856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https:// learning.oreilly.com/library/view/~/9780137017379/?ar |zAvailable on O'Reilly for Public Libraries 938 Askews and Holts Library Services|bASKH|nAH38447955 938 Coutts Information Services|bCOUT|n11910124 938 ProQuest MyiLibrary Digital eBook Collection|bIDEB|n243163 938 YBP Library Services|bYANK|n14858400 938 YBP Library Services|bYANK|n15629551 994 92|bJFN