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001    667055880 
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005    20240129213017.0 
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008    100929s2009    njua    ob    001 0 eng d 
019    317878954|a428739864|a646008486|a1048099459|a1048389727
       |a1058869360|a1097145380 
020    9780137017379 
020    0137017375 
020    0136043321|q(cloth) 
020    9780136043324|q(cloth) 
020    8131744434 
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082 04 658.8 
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099    eBook O’Reilly for Public Libraries 
100 1  Sexton, Donald E.,|d1943-|1https://id.oclc.org/worldcat/
       entity/E39PCjMgG7m7GfCmhF36cq87QC 
245 10 Value above cost :|bdriving superior financial performance
       with CVA, the most important metric you've never used /
       |cDonald E. Sexton.|h[O'Reilly electronic resource] 
260    Upper Saddle River, N.J. :|bFT Press,|c©2009. 
300    1 online resource (xx, 344 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 311-328) and 
       index. 
505 0  Marketing and financial performance -- How CVA affects 
       financial performance -- CVA over time -- Perceived value 
       -- Costs -- Managing CVA -- Managing CVA over time -- 
       Utilizing CVA for strategic decisions -- Utilizing CVA for
       marketing program decisions -- Building the marketing 
       accountability scorecard -- Organizing to manage CVA. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Marketing|xManagement. 
650  0 Economic value added. 
650  6 Marketing|xGestion. 
650  6 Valeur économique ajoutée. 
650  7 Economic value added|2fast 
650  7 Marketing|xManagement|2fast 
650  7 Marketing.|2ram 
650  7 Valeur ajoutée.|2ram 
776 08 |iPrint version:|aSexton, Donald E., 1943-|tValue above 
       cost.|dUpper Saddle River, N.J. : FT Press, ©2009
       |z9780136043324|w(DLC)  2008040502|w(OCoLC)252922681 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780137017379/?ar
       |zAvailable on O'Reilly for Public Libraries 
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