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Author Sexton, Donald E., 1943-

Title Value above cost : driving superior financial performance with CVA, the most important metric you've never used / Donald E. Sexton. [O'Reilly electronic resource]

Imprint Upper Saddle River, N.J. : FT Press, ©2009.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3154747~S1
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Description 1 online resource (xx, 344 pages) : illustrations
Bibliography Includes bibliographical references (pages 311-328) and index.
Contents Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.
Subject Marketing -- Management.
Economic value added.
Marketing -- Gestion.
Valeur économique ajoutée.
Economic value added
Marketing -- Management
Marketing.
Valeur ajoutée.
Other Form: Print version: Sexton, Donald E., 1943- Value above cost. Upper Saddle River, N.J. : FT Press, ©2009 9780136043324 (DLC) 2008040502 (OCoLC)252922681
ISBN 9780137017379
0137017375
0136043321 (cloth)
9780136043324 (cloth)
8131744434
9788131744437
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