| Description |
1 online resource (256 pages) |
|
data file rda |
| Contents |
Cover -- Title Page -- Copyright Page -- Table of Contents -- Foreword -- Preface -- About the Authors -- Part I Trends -- Chapter One Welcome to Marketing 3.0 -- Chapter Two Future Model for Marketing 3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four Marketing the Values to the Employees -- Chapter Five Marketing the Values to the Channel Partners -- Chapter Six Marketing the Vision to the Shareholders -- Part III Application -- Chapter Seven Delivering Socio-Cultural Transformation -- Chapter Eight Creating Emerging Market Entrepreneurs -- Chapter Nine Striving for Environmental Sustainability -- Chapter Ten Putting It All Together -- Index. |
| Summary |
Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the pastExamines companies that are ahead of the curve, such as S.C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Subject |
Marketing.
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|
Marketing. |
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marketing. |
|
Marketing |
| Genre |
Electronic resource. |
| Added Author |
Kartajaya, Hermawan, 1947- author.
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Setiawan, Iwan, author.
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| Other Form: |
9780470598825 |
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9781118257883 |
| ISBN |
9780470609668 (e-book) |
|
0470609664 (e-book) |
|
1282687506 |
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9781282687509 |
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9786612687501 |
|
6612687509 |
|
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