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LEADER 00000cam a22005897i 4500
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019 1416153680|a1416156919
020 9781484294994|q(electronic bk.)
020 1484294998|q(electronic bk.)
024 7 10.1007/978-1-4842-9499-4|2doi
035 (OCoLC)1416369632|z(OCoLC)1416153680|z(OCoLC)1416156919
037 9781484294994|bO'Reilly Media
040 ORMDA|beng|erda|epn|cORMDA|dOCLCO|dEBLCP|dGW5XE|dYDX
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082 04 658.4/038
082 04 658.4/038|223/eng/20240102
100 1 Sehgal, Attul,|eauthor.
245 10 Demystifying digital transformation :|bnon-technical
toolsets for business professionals thriving in the
digital age /|cAttul Sehgal.
250 [First edition].
264 1 New York, NY :|bApress,|c[2024]
300 1 online resource (416 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Intro -- Contents -- About the Author -- Acknowledgments -
- Preface -- Where Do You See Yourselves on the Digital
Transformation Journey? -- Chapter 1: Introduction to
Digital Transformation -- Setting the Stage -- Great to
Gone -- A World in Transformation -- Customer -- Domino's
Pizza Driving over 2500% Growth (2004-2018) Through
Digital Transformation -- Innovation -- Competition --
Data -- DBS the 22,000-Person Start-Up -- Value --
Conclusion -- Chapter 2: Unleashing the Power of Data --
Introduction -- The New Market Environment -- How Did We
Get Here?
505 8 What Are These Waves of Innovation? -- Innovation Effects
on Our Day-to-Day Processes -- Case Example: Landis Car
Hire - Digital Front-End Redesign -- Introducing
Simplified Tools for Whiteboarding, Video Making,
Wireframing, and Data Analysis -- Introducing Big Data,
Data Warehousing, and the Data Lake -- What Does Data Look
Like? -- How Does It Build into a Data Lake? -- What Do
the Files in a Data Lake Look Like? -- What Is Driving the
Data Growth? -- Introducing Data Visualization -- Case
Example - Landers Car Hire -- Introducing Basic Statistics
-- Mean, Mode, and Median
505 8 Standard Deviation and Quartiles -- Statistics and
Parameters -- Introducing Business Intelligence and Data
Management -- Dashboarding -- Conclusion -- Chapter 3:
Improving Productivity with New Digital Toolsets --
Whiteboarding Using Miro -- Prototyping Our Solution Using
MarvelApp -- Video Creation Using Lumen5 -- Manipulating
Large Datasets Using Microsoft Power BI -- Data
Visualization Using Power BI -- Conclusion -- Chapter 4:
Delivering Digital Transformation Through Business
Outcomes -- Introduction -- Can Buying a Car Be Considered
a True Financial Investment?
505 8 Why Some Companies Fail with Digital Projects and Others
Succeed -- How Unclear Digital Transformation (DX)
Outcomes Contribute to Digital Transformation Failure --
Assessing Digital Transformation (DX) Effectiveness --
Case Example: Bigview Water Ltd -- Aligning Digital
Transformation to Business Goals -- Schmarzo Economic
Digital Asset Valuation Theorem -- A Way to Build Insight-
Driven Use Cases for DX Success -- Delivering Business
Outcomes - Automotive Sector -- Conclusion -- Chapter 5:
Exploring Data Mining and Algorithms -- Introduction
505 8 A Cure for Cancer Through Artificial Intelligence (AI)? --
Data Mining, Algorithms, and Digital Transformation --
Data Mining -- Analytics Approaches -- Introducing
Algorithms -- Machine Learning Algorithms -- Supervised
Machine Learning -- Unsupervised Machine Learning --
Common Machine Learning Algorithms -- Neural Networks --
Generative AI Algorithms - As Explained by ChatGPT --
Problems with Training Machine Learning Algorithms -- How
Can the Business Owner Size a Data Project? -- Analysis of
Watson Health Failure -- Conclusion -- Chapter 6:
Groundbreaking Digital Innovations -- Introduction
520 Equip yourself with tools to approach digital
transformation within your organization successfully.
Today, over 80% of digital transformation engagements fail
to reach their objectives (as reported through a survey by
Couchbase). The challenge to overcome is that the pace of
change in digital has left business users falling behind.
Geared towards non-technical professionals, this book
seeks to get executives on track to lead this innovation
wave. Data as the prime lever in this innovation wave has
accelerated the pace of change from earlier innovation
waves by 25 years. Companies are finding it hard to adapt
as their internal processes do not allow such rapid
changes. Companies are stuck with outdated tools to manage
DX projects. This leads to outsourcing the responsibility
for DX to IT teams and outside system developers and
causing great problems. Toolsets from data visualization,
simulated prototyping, video editing and Whiteboarding
will be introduced and simplified to show you can use
simplify them to deliver on your business goals. Case
studies that feature the digital transformation journeys
of companies like Hertz, BBC, Domino's Pizza and more will
be explored.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Information technology|xManagement.
650 0 Technological innovations|xManagement.
650 0 Organizational change.
650 6 Technologie de l'information|xGestion.
650 6 Innovations|xGestion.
650 6 Changement organisationnel.
776 08 |cOriginal|z148429498X|z9781484294987|w(OCoLC)1374295094
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