Title Color forecasting for fashion / Kate Scully, Debra Johnston Cobb. [O'Reilly electronic resource]

Publication Info.

London : Laurence King Publishing, 2012.

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3167819~S1

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Description	1 online resource (1 volume) : illustrations
Series	Portfolio skills
	Portfolio skills. Fashion & textiles.
Bibliography	Includes bibliographical references and index.
Contents	What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting.
Summary	Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process--from how to put together a color palette to color theory and the way that colors behave--and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
Subject	Color in clothing -- Forecasting.
	Fashion design.
	Fashion -- Forecasting.
	Clothing trade -- Forecasting.
	Couleur dans les vêtements -- Prévision.
	Color in clothing -- Forecasting.
	Fashion design.
	Beauty and Fashion.
	Clothing trade -- Forecasting
	Fashion design
	Fashion -- Forecasting
Added Author	Cobb, Debra Johnston, author.
Other Form:	Print version: Scully, Kate. Color forecasting for fashion. London : Laurence King Publishing, 2012 9781856698207 (OCoLC)749869434
ISBN	9781780671956 (electronic book)
	1780671954 (electronic book)
	9781856698207
	1856698203
	9781780676661 (EPUB)
	1780676662 (EPUB)
	(paperback)

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