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Author Schwartz, Anton.

Title Understanding the principles of the new communications landscape [Hoopla electronic resource] / Anton Schwartz.

Edition Unabridged.
Publication Info. [United States] : New Dimensions Foundation, 2017.
Made available through hoopla
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Description 1 online resource (1 audio file (57 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Justine Willis Toms.
Summary Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging "electronic media" by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz's entire body of work.
System Details Mode of access: World Wide Web.
Subject History
Genre Audiobooks
Added Author Toms, Justine Willis.
hoopla digital.
ISBN 9781987116205 (sound recording : hoopla Audio Book)
1987116208 (sound recording : hoopla Audio Book)
Music No. MWT13752295
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