| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the importance of making research accessible to a wider audience, decision makers, and policymakers--even the public. Elevate the Debate will help researchers of all types more effectively communicate their work. Elevate the Debate is written in a practical voice and provides a starting roadmap for researchers and organizations interested in helping their research have a greater impact. In this book, readers will learn practical strategies and skills that will enable them to communicate their work to their desired audiences"-- Provided by publisher. |
| Contents |
Acknowledgments -- Preface -- Chapter 1 Why Research Needs a Big Audience -- Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers -- Case Study : Creating a range of products to reach different audiences -- Chapter 2 Developing an Audience Outreach Strategy -- One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts -- Case Study : Targeting your outreach efforts to different audiences -- Chapter 3 An Introduction to Visualizing Your Research -- Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey -- Case Study : Readers devour an easily digestible data visualization -- Chapter 4 Better Presentations : More Effective Speaking -- A presentation is a fundamentally different form of communication than a written report -- Case Study : Using the power of storytelling to communicate your message -- Chapter 5 How to Blog about Your Findings -- By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences -- Case Study : Writing timely and accessible blog posts -- Chapter 6 Working with the Media to Increase Your Impact -- Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future -- Case Study : Quick responses to policy proposals pay off for elite media cultivation -- Chapter 7 Social Media Can Build Audiences That Matter -- Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public -- Case Study : Leveraging Twitter to benefit your research -- Chapter 8 Putting It All Together to Make a Difference -- If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it -- Case Study : Developing structures and processes for a robust communications team -- Bibliography -- About the Contributors -- Index. |
| Subject |
Sociology, Urban -- Research -- United States.
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Urban policy -- Research -- United States.
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Communication in city planning -- United States.
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Sociologie urbaine -- Recherche -- États-Unis. |
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Politique urbaine -- Recherche -- États-Unis. |
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Communication en urbanisme -- États-Unis. |
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Communication in city planning |
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Sociology, Urban -- Research |
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Urban policy -- Research |
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United States |
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Kommunikationsstrategie |
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Wissenschaftskommunikation |
| Added Author |
Schwabish, Jonathan A., editor.
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| Other Form: |
Print version: Elevate the debate. First edition. Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] 9781119620013 (DLC) 2019046227 |
| ISBN |
9781119620037 (electronic book) |
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1119620031 (electronic book) |
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9781119620020 (electronic book) |
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1119620023 (electronic book) |
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(paperback) |
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