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Author Wixom, Barbara Haley, 1969- author.

Title Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability / Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell. [O'Reilly electronic resource]

Publication Info. [Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
©2020
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3186934~S1
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Description 1 online resource (1 volume) : illustrations
Note "Reprint #61425."
Subject Product management.
New products -- Management.
Consumers -- Research.
Branding (Marketing)
Customer relations.
Produits commerciaux -- Gestion.
Consommateurs -- Recherche.
Stratégie de marque.
branding.
Branding (Marketing)
Consumers -- Research
Customer relations
New products -- Management
Product management
Added Author Schüritz, Ronny M., author.
Farrell, Killian, author.
In: Contained in (manifestation): MIT Sloan management review
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