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Author Lawley, Brian, author.

Title Product management for dummies / by Brian Lawley and Pamela Schure

Edition 1st edition
Publication Info. Hoboken, NJ : John Wiley and Sons, [2017]
Bookmark link: https://library.naperville-lib.org:444/record=b1788385~S1
Location Call No. Status
 Nichols Adult Nonfiction  658.827 LAW    AVAILABLE
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Description xiii, 366 pages : illustrations ; 24 cm
Series --For dummies.
Note Includes index
Contents Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager
Summary "Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate Americayet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential jobor simply aspire to break into a new roleProduct Management For Dummies gives you the tools to increase your skill level and manage products like a pro" -- from Amazon.
Subject Product management.
Added Author Schure, Pamela, author.
ISBN 9781119264026
1119264022
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