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Author Schrage, Michael, author.

Title Embrace your ignorance / Michael Schrage. [O'Reilly electronic resource]

Publication Info. Cambridge, MA : MIT, 2015.
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Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3170956~S1
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Description 1 online resource (1 volume)
Summary You may think your company is customer-focused and customer-centric. But in reality, you probably don't understands your customers needs very well -- and you're better off acknowledging that.
Subject Consumers' preferences -- Research.
Consommateurs -- Préférences -- Recherche.
Consumers' preferences -- Research
Added Author Massachusetts Institute of Technology.
In: MIT Sloan management review. Vol. 56, no. 2, Winter 2015.
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