Title Customizing social media marketing / Christian Schulze, Lisa Schöler, Bernd Skiera. [O'Reilly electronic resource]

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Cambridge, MA : MIT, 2015.

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3170888~S1

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Description	1 online resource (1 volume)
Bibliography	Includes bibliographical references.
Summary	Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices.
Subject	Social media -- Marketing.
Added Author	Schöler, Lisa, author.
	Skiera, Bernd, author.
In:	MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015
ISBN	9785386356200
	5386356208

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