| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Section 1. The four living enterprises -- Section 2. How to connect your customer promise, culture, and leadership. |
| Summary |
This book explores the premise that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g. utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). It serves to identify the failures of an enterprise and how to fix the problems when the enterprise falls apart. |
| Subject |
Leadership.
|
|
Organizational behavior.
|
|
Corporate culture.
|
|
Customer relations.
|
|
Leadership. |
|
Comportement organisationnel. |
|
Culture organisationnelle. |
|
Corporate culture |
|
Customer relations |
|
Leadership |
|
Organizational behavior |
| ISBN |
9780814438008 |
|
0814438008 |
|
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