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Title How to write a business plan / Edwin T. Crego, Peter D. Schiffrin, James C. Kauss. [O'Reilly electronic resource]

Edition 4th ed.
Imprint [Watertown, MA] : American Management Association, ©1995.
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Description 1 online resource (xv, 258 pages) : illustrations
data file rda
Note Includes index.
Bibliography Includes bibliographical references (pages 225-226) and index.
Summary The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: Evaluate your company's capabilities, strengths, and weaknesses Pinpoint the cruci.
Language English.
Subject Business planning -- Programmed instruction.
Industrial management -- Programmed instruction.
Planning -- Programmed instruction.
Commerce.
Strategic planning.
Commerce
Style commercial.
Planification stratégique.
Gestion d'entreprise -- Enseignement programmé.
Planification -- Enseignement programmé.
Commerce.
Strategic planning
Commerce
Business planning
Industrial management
Planning
Genre Handbook
handbooks.
Handbooks and manuals
Programmed instructional materials
Handbooks and manuals.
Guides et manuels.
Added Author Crego, Edwin T.
Schiffrin, Peter D.
Kauss, James C.
Other Form: Print version: How to write a business plan. 4th ed. [Watertown, MA] : American Management Association, ©1995 (OCoLC)33961387
ISBN 9780761215264 (electronic bk.)
0761215263 (electronic bk.)
1283689057
9781283689052
0761214283
9780761214281
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