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Author Matthews, Byron, 1973- author.

Title Sales enablement : a master framework to engage, equip, and empower a world-class sales force [Hoopla electronic resource] / Byron Matthews, Tamara Schenk.

Edition Unabridged.
Publication Info. [United States] : Gildan Media, 2018.
Made available through hoopla
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Description 1 online resource (1 audio file (6hr., 47 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Cast Read by Emily Durante.
Summary Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
System Details Mode of access: World Wide Web.
Subject Selling.
Leadership.
Customer relations.
Teams in the workplace.
Added Author Schenk , Tamara, 1967- author.
hoopla digital.
ISBN 9781469097398 (sound recording : hoopla Audio Book)
1469097397 (sound recording : hoopla Audio Book)
Music No. MWT12193397
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