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Author Schaefer, Mark.

Title Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2012.
To Access:
Avilable on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3161099~S1
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Description 1 online resource (1 volume) : illustrations
Contents The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view.
Bibliography Includes bibliographical references and index.
Summary Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. -- Edited summary from book.
Subject Online social networks.
Social media -- Marketing.
Social influence.
Réseaux sociaux (Internet)
Influence sociale.
Online social networks
Social influence
Sociology & Social History.
Social Sciences.
Social Change.
Added Title Revolutionary power of Klout, social scoring, and influence marketing
Other Form: Print version: Schaefer, Mark. Return on influence. 1st ed. New York : McGraw-Hill, ©2012 9780071791090 (DLC) 2011052315 (OCoLC)768172584
ISBN 9780071791106 (electronic bk.)
0071791108 (electronic bk.)
(alk. paper)
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