Description |
xiii, 366 pages : illustrations ; 24 cm |
Series |
--For dummies.
|
Note |
Includes index |
Contents |
Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager |
Summary |
"Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate Americayet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential jobor simply aspire to break into a new roleProduct Management For Dummies gives you the tools to increase your skill level and manage products like a pro" -- from Amazon. |
Subject |
Product management.
|
Added Author |
Schure, Pamela, author.
|
ISBN |
9781119264026 |
|
1119264022 |
|