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082 00 658.8/72 
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099    eBook O’Reilly for Public Libraries 
100 1  Savar, Avi,|d1973- 
245 10 Content to commerce :|bengaging consumers across paid, 
       owned and earned channels /|cAvi Savar.|h[O'Reilly 
       electronic resource] 
264  1 Hoboken, New Jersey :|bWiley,|c2013. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome.|2rdacc|0http://rdaregistry.info/termList/
       RDAColourContent/1003 
347    text file|2rdaft|0http://rdaregistry.info/termList/
       fileType/1002 
504    Includes bibliographical references and index. 
505 0  About this book -- Cast of characters -- Foreword -- 
       Preface -- Acknowledgments -- Introduction -- Notes -- 
       Brand as network -- Beyond publishing -- Social media is 
       an octopus -- Social is a complex system -- The brand 
       network -- Epilogue -- The question. 
520    Master the publishing and entertainment world's tools and 
       techniques for content marketing success Over the last 
       decade the convergence of media and technology has turned 
       the marketing world on its head. In order for brands to 
       succeed in today's socially connected world, they must 
       think like publishers and act like media networks. Content
       to Commerce shows how utilizing publishing- and 
       entertainment-based principles can help brands and 
       marketers use social media effectively-ultimately reaching
       today's hyper-connected and highly fragmented audiences. 
       From big picture strategy to. 
588 0  Print version record and CIP data provided by publisher. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Social marketing. 
650  0 Internet marketing. 
650  6 Marketing social. 
650  6 Marketing sur Internet. 
650  7 Internet marketing|2fast 
650  7 Social marketing|2fast 
650  7 Online-Marketing|2gnd 
650  7 Content Management|2gnd 
776 08 |iPrint version:|aSavar, Avi, 1973-|tContent to commerce.
       |dHoboken : Wiley, 2013|z9781118480182|w(DLC)  2013001304 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9781118526170/?ar
       |zAvailable on O'Reilly for Public Libraries 
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