| Description |
1 online resource |
| Physical Medium |
polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 |
| Description |
data file |
| Note |
Includes index. |
| Contents |
Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index. |
| Summary |
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions. |
| Subject |
Proposal writing in business.
|
|
Persuasion (Rhetoric)
|
|
Affaires -- Rédaction de projets. |
|
Persuasion (Rhetoric) |
|
Proposal writing in business |
|
Rhetorik |
| Genre |
Electronic books.
|
| Other Form: |
Print version: Persuasive business proposals. New York : AMACOM, ©2012 9780814417850 (DLC) 2011052025 |
| ISBN |
9780814417867 (ebook) |
|
0814417868 |
|
9781621983378 (electronic bk.) |
|
1621983374 (electronic bk.) |
|
(pbk.) |
|
(pbk.) |
| Music No. |
MWT11647111 |
|
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