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Author Sant, Tom.

Title Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant. [O'Reilly electronic resource]

Edition 2nd ed.
Imprint New York : AMACOM, ©2004.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3147387~S1
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Description 1 online resource (viii, 248 pages) : illustrations
Physical Medium polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003
Description data file
Contents The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
Summary Use the latest technology and techniques to craft winning proposals.
Language English.
Subject Proposal writing in business.
Persuasion (Rhetoric)
Affaires -- Rédaction de projets.
Proposal writing in business.
Persuasion (Rhetoric)
Persuasion (Rhetoric)
Proposal writing in business
Other Form: Print version: Sant, Tom. Persuasive business proposals. 2nd ed. New York : AMACOM, ©2004 0814471536 (DLC) 2003018709 (OCoLC)52902429
ISBN 0814427588 (electronic bk.)
9780814427583 (electronic bk.)
9780814471531
0814471536
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