| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential. |
| Summary |
Master the elusive art of clear, concise, and effective writing. |
| Subject |
Business writing.
|
|
Business communication.
|
|
Style commercial. |
|
Communication dans l'entreprise. |
|
Business communication |
|
Business writing |
| Other Form: |
Print version: Language of success. New York : AMACOM, ©2008 9780814474730 (DLC) 2007038999 |
| ISBN |
9780814409732 (ebook) |
|
0814409733 |
|
081447473X |
|
9780814474730 (pbk.) |
|
128127139X |
|
9781281271396 |
|
6611271392 |
|
9786611271398 |
| Standard No. |
9786611271398 |
|
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