| Description |
1 online resource (x, 229 pages) : illustrations |
| Contents |
Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan. |
| Summary |
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now. |
| Subject |
Online social networks.
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Internet marketing.
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Social media -- Economic aspects.
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Business enterprises -- Computer networks.
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Location-based services.
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Application software.
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Réseaux sociaux (Internet) |
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Marketing sur Internet. |
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Médias sociaux -- Aspect économique. |
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Entreprises -- Réseaux d'ordinateurs. |
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Services basés sur la localisation. |
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Logiciels d'application. |
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Application software |
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Business enterprises -- Computer networks |
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Internet marketing |
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Location-based services |
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Online social networks |
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Social media -- Economic aspects |
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Online-Marketing |
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Online-Werbung |
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Software |
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Soziales Netzwerk |
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Standortbezogener Dienst |
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Sociology & Social History. |
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Management. |
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Business & Economics. |
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Social Sciences. |
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Social Change. |
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Management Theory. |
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Marketing -- Internet. |
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Marketing channels. |
| Added Title |
Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites |
| Other Form: |
Print version: Salt, Simon. Social location marketing. Indianapolis, Ind. : Que, 2011 9780789747211 (DLC) 2011280181 (OCoLC)663442584 |
| ISBN |
9780132653695 (electronic bk.) |
|
0132653699 (electronic bk.) |
| Standard No. |
9786612968853 |
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