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Author Salenbacher, Jürgen, 1970- author.

Title Creative personal branding : create opportunities, grow personally, differentiate yourself / Jürgen Salenbacher.

Imprint Amsterdam : BIS Publishers, 2013.
Publication Info. Amsterdam : BIS Publishers, 2013.
Bookmark link: https://library.naperville-lib.org:444/record=b1638649~S1
Location Call No. Status
 95th Street Adult Nonfiction  650.1 SAL    DUE 04-26-24
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Description 227 pages : illustrations ; 22 cm.
Bibliography Includes bibliographical references.
Summary Jürgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking. This book is a unique resource for creative minds, entrepreneurs, and teams, but may also be used by anyone facing major life decisions.
Subject Creative ability in business.
Self-actualization (Psychology)
Creative thinking.
ISBN 9789063693152
906369315X
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