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Title Fast food off the shelf = Por qué quebró Mc Donald's en Bolivia?. [Kanopy electronic resource]

Publication Info. JMT Films, 2011.
[San Francisco, California, USA] : Kanopy Streaming, 2016.
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Description 1 online resource (streaming video file) (74 minutes): digital, .flv file, sound
Playing Time 011316
Description digital
video file MPEG-4 Flash
Note Title from title frames.
Event Originally produced by JMT Films in 2011.
Summary In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage.
System Details Mode of access: World Wide Web.
Subject McDonald's Corporation.
Food habits -- Bolivia.
Fast food restaurants -- Bolivia.
Fast food restaurants.
Food habits.
Manners and customs.
Bolivia -- Social life and customs.
Bolivia.
Genre Documentary films.
Added Author Martínez, Fernando, film director.
Saavedra, Viviana, producer.
JMT Films (Firm), Distributor.
Kanopy (Firm), Distributor.
Music No. 1120614 Kanopy
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