LEADER 00000ngm a22003133i 4500 
003    LDC 
005    20221114203411.5 
006    m        c         
007    cr cna       a 
008    221114s2018    cau064        o   vleng d 
040    linkedin.com|beng 
099    Streaming Video LinkedIn Learning 
100 1  Rutsky, Ken|espeaker. 
245 10 B2B Marketing Foundations: Positioning.|cwith Ken Rutsky
       |h[LinkedIn Learning electronic resource] 
264  1 Carpenteria, CA|blinkedin.com,|c2018. 
306    01h:04m:19s 
337    computer|2rdamedia 
338    online resource|2rdacarrier 
500    4/30/201812:00:00AM 
511 1  Presenter: Ken Rutsky 
520    Learn the core marketing skill of messaging and 
       positioning. Differentiate your products and services from
       the competition and helps customers understand your unique
       value. 
520    Messaging is the fuel of your marketing efforts. Good 
       messaging positions your brand for success. It 
       distinguishes your offerings from the competition and 
       helps customers understand your unique value. In this 
       course, author, marketing consultant, and expert Ken 
       Rutsky shows how to create powerful and effective 
       messaging and positioning for B2B products and services. 
       First, learn what targeting is and how it drives value. 
       Then explore the difference between benefits and business 
       value and find out how to craft effective benefits and 
       positioning statements. The messaging Ken helps you create
       will communicate value more effectively, win customers, 
       and grow your bottom line. Last but not least, Ken 
       provides tips for engaging the rest of your team in your 
       efforts and implementing your messages in the market. 
538    Latest version of the following browsers: Chrome, Safari, 
       Firefox, or Internet Explorer. Adobe Flash Player Plugin. 
       JavaScript and cookies must be enabled. A broadband 
       Internet connection. 
655  4 Instructional films.|2lcgft 
655  4 Educational films.|2lcgft 
710 2  linkedin.com (Firm) 
856 40 |uhttps://www.linkedin.com/learning/b2b-marketing-
       foundations-positioning?u=76281068&auth=true|zAvailable on
       LinkedIn Learning 
856 42 |3thumbnail|uhttps://cdn.lynda.com/course/656809/656809-
       636603357990168204-16x9.jpg