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Author Christensen, Clayton M.

Title Seeing what's next? : using the theories of innovation to predict industry change [Hoopla electronic resource] / Clayton M. Christensen, Scott D. Anthony and Erik A. Roth.

Edition Unabridged.
Publication Info. [United States] : Recorded Books, Inc., 2004.
Made available through hoopla
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Description 1 online resource (1 audio file (11hr., 29 min.)) : digital.
digital digital recording rda
data file rda
Access Digital content provided by hoopla.
Performer Narrated by Joel Leffert.
Summary Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.
System Details Mode of access: World Wide Web.
Subject Business planning.
Business forecasting.
Technological innovations -- Forecasting.
Added Author Anthony, Scott D.
Roth, Erik A.
Leffert, Joel. Narrator.
hoopla digital.
ISBN 9781449889296 (sound recording : hoopla Audio Book)
1449889298 (sound recording : hoopla Audio Book)
Music No. MWT13507207
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