| Description |
xiv, 300 pages : illustrations ; 24 cm |
| Summary |
What would Jeff do?y Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know zthe secrety behind Amazons historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executiveand shows todays business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobodys business. In addition to these targeted strategies, youll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. Youll understand the unique mindset and inner workings that drive Amazons operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, youll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon. --Publisher |
| Subject |
Amazon.com (Firm)
|
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Strategic planning.
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Electronic commerce.
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| ISBN |
9781260455496 |
|
1260455491 |
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