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Author Pulizzi, Joe, author.

Title Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi and Robert Rose. [O'Reilly electronic resource]

Publication Info. New York : McGraw-Hill, [2018]
©2018
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3177104~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references and index.
Contents Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
Subject Marketing -- Management.
Marketing -- Gestion.
Marketing -- Management
Added Author Rose, Robert, author.
Other Form: Print version: Pulizzi, Joe. Killing marketing. New York : McGraw-Hill, 2018 9781260026429 (DLC) 2017027999 (OCoLC)986236434
ISBN 9781260026436
1260026434
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