Library Hours
Monday to Friday: 9 a.m. to 9 p.m.
Saturday: 9 a.m. to 5 p.m.
Sunday: 1 p.m. to 9 p.m.
Naper Blvd. 1 p.m. to 5 p.m.
Limit search to available items
Results Page:  Previous Next
Author Rogers, David L., 1970- author.

Title The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

Publication Info. New York : Columbia Business School Pub., [2016]
Location Call No. Status
 95th Street Adult Nonfiction  658.4062 ROG    AVAILABLE
 Naper Blvd. Adult Nonfiction  658.4062 ROG    AVAILABLE
QR Code
Description xi, 278 pages : 24 cm
Bibliography Includes bibliographical references and index.
Contents The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
Summary Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rulesand provides practical, hands-on toolsthat will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.
Subject Technological innovations -- Management.
Information technology -- Management.
New products.
Strategic planning.
ISBN 9780231175449 (cloth : alk. paper)
0231175442 (cloth : alk. paper)
Patron reviews: add a review
Click for more information
No one has rated this material

You can...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information