Description |
xi, 278 pages : 24 cm |
Bibliography |
Includes bibliographical references and index. |
Contents |
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. |
Summary |
Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rulesand provides practical, hands-on toolsthat will help businesses of all sizes adapt, innovate, and maximize value creation. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works. |
Subject |
Technological innovations -- Management.
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Information technology -- Management.
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New products.
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Strategic planning.
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ISBN |
9780231175449 (cloth : alk. paper) |
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0231175442 (cloth : alk. paper) |
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