| Description |
1 online resource (1 audio file (420 min.)) : digital. |
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digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Don Hagen. |
| Summary |
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Use language strategically - Perfect the five-step persuasion process - Generate group buy-in - Master organizational politics - And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business.
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| Added Author |
Hagen, Don.
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|
hoopla digital.
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| ISBN |
9781469061733 (sound recording : hoopla Audio Book) |
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1469061732 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12162170 |
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