| Description |
1 online resource (117 pages) : illustrations (black and white). |
| Note |
Includes index. |
| Contents |
Chapter 1: What is Advocacy? -- Chapter 2: Becoming a Developer Advocate -- Chapter 3: Starting a Developer Advocacy Team -- Chapter 4: Managing Work Output for your New Advocacy Team -- Chapter 5: Getting Started with Content for Developer Advocacy -- Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy -- Chapter 7: Growing: Creating an Advocacy Roadmap -- Chapter 8: Amplifying Advocacy's Impact -- Chapter 9: Measuring Advocacy's Impact -- Chapter 10: Parting Thoughts on Successful Developer Advocacy. |
| Summary |
No matter which point you're currently at on the developer advocacy journey whether you've already implemented a developer advocate function or you're exploring the possibility this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams. Developer advocacy is a role that is sometimes hard to quantify and build but you feel it when youre missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. You will: Discover what developer advocacy is Determine which sorts of companies need the function Understand what the primary strategic considerations for developer advocacy is. |
| Subject |
Computer software -- Development -- Marketing.
|
| Added Author |
Tozzi, Chris, author.
|
| Other Form: |
Print version: Riley, Chris. Developer advocacy. New York : Apress, 2023 9781484295960 (OCoLC)1393180042 |
| ISBN |
9781484295977 electronic book |
|
1484295978 electronic book |
| Standard No. |
10.1007/978-1-4842-9597-7 doi |
|
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