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Author Rich, David (David A.)

Title Contagious selling : how to turn a connection into a relationship that lasts a lifetime / David A. Rich. [O'Reilly electronic resource]

Imprint New York : McGraw-Hill, ©2013.
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Description 1 online resource (1 volume) : illustrations
Note Includes index.
Contents It's a whole new ballgame -- The essential dynamics of romancenomics -- Taking the cold out of cold calling -- The art & science of being contagious -- It's not what you say or do, it's who you are -- Making a contagious presentation -- What's all the fuss about price?! -- From captivation to cultivation -- Cultivating through crisis -- The sore-thumb principle.
Summary Presenting a powerful new method for attracting; connecting with; and maintaining buyers; this book provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. -- Edited summary from book.
Subject Selling.
Customer relations.
Vente.
selling.
Customer relations
Selling
Commerce.
Business & Economics.
Marketing & Sales.
Added Title How to turn a connection into a relationship that lasts a lifetime
Other Form: Print version: Rich, David (David A.). Contagious selling. New York : McGraw-Hill, ©2013 9780071796958 (DLC) 2012030631 (OCoLC)793223213
ISBN 9780071796965 (electronic bk.)
0071796967 (electronic bk.)
(pbk.)
(alk. paper)
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