| Description |
1 online resource (1 audio file (5hr., 06 min.)) : digital. |
|
digital digital recording rda |
|
data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Olaf Renoldi. |
| Summary |
The indispensable tool for the future of your company! From the world's leading marketing luminaries. Are you CEO, marketing decision maker or expert? This audiobook answers all questions about successful marketing in the age of networking and digitization. Marketing guru Philip Kotler and his co-authors Hermawan Kartajaya and Iwan Setiawan explain comprehensibly and conclusively which trends and questions marketing professionals are currently working on. "Marketing 4.0" describes a deepening and broadening of human-oriented marketing - to include all aspects of the customer journey. Among other things, the audiobook will show: - how to play according to the new rules of marketing, - how to create WOW moments that attract positive attention, - what tools are needed and how to use them, - how to build a loyal customer base. This is how contemporary marketing works, ensuring the success of your business. Philip Kotler is regarded as the founder of the marketing teaching. He is Professor of International Marketing at Kellogg School of Management, Chicago and the most prestigious marketing expert worldwide. Hermawan Kartajaya is the founder of MarkPlus, the largest marketing consultancy in Indonesia. Ivan Setiawan is Senior Consultant at MarkPlus. Original title Marketing 4.0. Moving from Traditional to Digital Petra Pyka. For the German edition (c) Campus Verlag GmbH, Frankfurt am Main / New York, 2017. The English-language original edition was published in 2017 with the title Marketing 4.0. Moving from Traditional to Digital at John Wiley & Sons, Inc. Copyright (c) 2017 by Philip Kotler, Hermawan Kartajaya, and Ivan Setiawan. (P) 2019 AB Publishing |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Business |
| Genre |
Audiobooks
|
| Added Author |
Renoldi, Olaf.
|
|
hoopla digital.
|
| ISBN |
9781628610741 (sound recording : hoopla Audio Book) |
|
1628610743 (sound recording : hoopla Audio Book) |
| Music No. |
MWT12473417 |
|
More Resources
