| Description |
1 online resource (491 pages) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity. |
| Subject |
Marketing research.
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Marketing -- Mathematical models.
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Marketing -- Recherche. |
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Marketing -- Modèles mathématiques. |
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Marketing -- Mathematical models |
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Marketing research |
| Added Author |
Farris, Paul W., author.
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Pfeifer, Phillip Edward, 1951- author.
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Reibstein, David J., author.
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| Added Title |
50+ metrics every manager needs to know |
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Fifty plus metrics every manager needs to know |
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