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001    402405781 
003    OCoLC 
005    20240129213017.0 
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007    cr ||||||||||| 
007    cr unu|||||||| 
008    090618t20072008nju     ob    001 0 eng d 
020    9780470108888|q(paperback) 
020    0470108886|q(paperback) 
029 1  AU@|b000062553329 
029 1  AU@|b000066232101 
035    (OCoLC)402405781 
037    CL0500000043|bSafari Books Online 
040    UMI|beng|epn|cUMI|dOCLCQ|dCNNAI|dOCLCF|dOCLCQ|dOCLCA|dAU@
       |dOCLCQ|dUAB|dCNCEN|dOCLCO|dOCLCQ|dOCLCO|dOCLCQ|dOCLCL 
049    INap 
082 04 302.2 
082 04 302.2 
099    eBook O’Reilly for Public Libraries 
100 1  Reich, Brian,|d1977-|1https://id.oclc.org/worldcat/entity/
       E39PCjrVvRdttQ38r94YmRQdYq 
245 10 Media rules! :|bmastering today's technology to connect 
       with and keep your audience /|cBrian Reich, Dan Solomon.
       |h[O'Reilly electronic resource] 
260    Hoboken, N.J. :|bJ. Wiley & Sons,|c©2008. 
300    1 online resource (xxii, 230 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
500    Title from resource description page (viewed June 10, 
       2009). 
504    Includes bibliographical references (pages 217-219) and 
       index. 
505 0  The media that matters -- Translating transition -- Be all
       things -- Be organic -- Be a guide -- Be choosy -- Be a 
       fighter -- Be an expert -- Be part of the best team -- Be 
       ahead of your audiences -- Be second to your competitors -
       - Be fresh -- Be geographically relevant -- Be a public 
       failure -- Be connected and coordinated -- Be a steward --
       Be measurable. 
520    Authors Brian Reich and Dan Solomon have seen how changes 
       in both technology and society can affect the 
       communications and operations of an organization. Now, 
       with Media Rules!, they provide you with a framework for 
       understanding this dynamic world. It doesn't matter 
       whether you're in the business of disseminating 
       information or producing products, this book will prepare 
       you to distinguish yourself from the competition by 
       creating new models to better serve your audience and 
       harnessing the full potential that technology provides. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Communication and technology. 
650  0 Mass media. 
650  0 Globalization. 
650  6 Communication et technologie. 
650  6 Médias. 
650  6 Mondialisation. 
650  7 mass media.|2aat 
650  7 globalism.|2aat 
650  7 Communication and technology|2fast 
650  7 Globalization|2fast 
650  7 Mass media|2fast 
700 1  Solomon, Dan,|d1959-|1https://id.oclc.org/worldcat/entity/
       E39PCjB7GKfgKdxCfdxwbdCDWP 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780470108888/?ar
       |zAvailable on O’Reilly for Public Libraries 
994    92|bJFN